I don’t know what this business does . . . but I love the name 🙂
Sometimes I spend hours trying to get the perfect title for a story or poem (and fortunately, sometimes they come much more easily!) but I always think it’s worth it. The right title really sets up a story or poem and attracts readers.
Many mini-competition entrants simply use the word for the month as their title which often means half or more of the entries have the same title. The titles/names are not included in the 100word-for-stories/ten-lines-for-poems limit, so take the time to come up with a more gripping title . . . it could be that final decider between the short-listed entries. I can’t speak for other competitions and different judges but I’m sure they do look at the overall big picture.